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Brandon Tigrett
Creative Director / Founder @ the Tigrett Agency | Serial Entrepreneur | Advertising Photographer

Everyone underestimates the amount of work it takes to execute well on social media.

Talk to anyone that does it for a living and they’ll tell you it’s a lot more work than people think. Sure there are days we spend making memes, but the truth is that social media has matured to the point where there’s a lot of work involved beyond just coming up with clever captions and gif responses. …

You may have noticed we’re in the middle of a rather crazy event at the moment. Due to current circumstances with COVID-19 a.k.a the Coronavirus, many if not most businesses are forced to implement a work from home policy. Not only that, but it is encouraged we all self-quarantine and limit going out as much as possible.

Since we’re all working from home right now, to make life easier we’ve created a Work From Home Checklist for Success. Implement these life hacks while you tackle this ever-changing business situation

As a small business owner, I’m sure you’re feeling the effects…

If you’re a business owner and you aren’t utilizing Google My Business (GMB), consider this your wake-up call. Google My Business is the bloodline that fuels Google Search, Maps, Alexa business searches and much more. This helps business owners like reach and engage with customers through each of these search tools we all lean on dozens of times each day. If you want more control over your business’ Google search results and show up in more searches, implement these five steps to owning your Google My Business listing.

Claim Your Business

Your content marketing strategy is the blueprint that supports your customer’s journey from brand introduction through brand adoption. Now, actually executing the content strategy will require you to dedicate time and effort into creating your first piece of pillar content.

Pillar content, also known as cornerstone content, is a large piece of content that gets broken down into bite-size pieces and distributed through your networks to bring your customers back to the larger piece of content.

In this article, we’ll dive into how to create your first piece of pillar content and talk about how to effectively distribute it across…

This post is written towards the small business owner, who likely owns a one-to-a-few location small business employing 1–25 employees with an annual gross revenue of less than $2MM who doesn’t have an agency of record, likely does not have an in-house marketing team, is most likely handling the business’ marketing obligations on top of handling the day-to-day business requirements.

Does this sound like you?

Well, that’s an example of a persona. Created using a blend of data and educated guesses. You might share all of, a few of, or none of those traits. …

Having insight and visibility into competing businesses plays a vital role for the businesses looking to gain an advantage in the war for a digital share of voice. Understanding how competitors are operating online, their social strategies, lead generation tactics, how much they’re spending and what types of ads they are running can help business owners spot gaps and opportunities within their own business.

This blog looks at seven of my favorite free competitor research tools that I use on a near-daily basis to peek behind the curtain of competing businesses.

SpyFu

SpyFu is a tool for monitoring any website’s organic…

SEO isn’t for everyone… it’s especially difficult when you have limited resources, time and technical know-how. Despite its foreign and complex nature, effectively positioning a brand within a competitive search environment can’t be overlooked by businesses when 71% of all product or service searches begin with a search engine.

However, there are simple and effective ways small business owners can boost their overall search rankings with little-to-no technical knowledge. While results won’t happen overnight, these four tips will get the needle moving in the right direction. And you can do all of them in about 2 hours!

1. Claim and Update all Third-Party Business Listings

For small businesses…

Content marketing, as buzzy as that phrase has been for the last few years, is still a widely misunderstood practice. Simply put, content marketing is the practice of consistently creating and distributing content to targeted prospects while supporting all steps of the customer journey from brand introduction to adoption. By content, I mean any online form of communication: blogs, videos, infographics, whitepapers, email, social posts and much, much more.

Now that we know what content marketing is… let’s check the next box and talk about how to develop a content marketing strategy.

I’ve personally achieved the best results by following…

With less than two weeks before the 2018 holiday shopping season is in full swing, there’s no time like the present to check off a few last minute mobile shopping cart optimizations. Need a little convincing? Consider this. According to eMarketer, holiday mobile ecommerce spending is expected to jump 32.6% in 2018 and will account for 44% of all holiday ecommerce spending.

Not only is mobile ecommerce spend increasing, shoppers are demanding a better mobile shopping experience and rewarding the businesses who can provide just that. …

Brandon Tigrett

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